and second son of the famous designer, does something you wouldn’t expect of a fashion executive: he reveals that the elegant suit he has on—double-breasted and wide-lapelled in navy-blue wool, worn with a pin-dotted tie—is in fact 20 years old.
He’s not begging for a raise or showing off his thrift.
That same year the first Polo store opened on Rodeo Drive in Beverly Hills and the first in-store boutique opened at Bloomingdale’s in New York.
Dating clothing ralph lauren
He is demonstrating a truth about this moment in world culture: that the old is new and the new looks old and there’s no need to choose between them—and that his company is on the crest of this cultural wave.
The suit was designed by his father, and any wear that it’s showing after all these years is like “the patina of a great pickup truck,” he says, since the brand “is always rooted in the classics—it’s about history.” That is, Ralph Lauren’s fashion has what audiences want these days, in any art form.
Timeline: 1967 – Polo established with ties and menswear 1971 – Women’s shirts; Polo Player emblem first used on shirt cuffs 1972 – The knit Polo shirt appeared 1974 – Designed men’s costumes for The Great Gatsby 1977 – Designed costumes for Annie Hall 1978 – the Prairie look 1979 – Polo Western 1981 – Santa Fe collection mid 80s – Polo Hong Kong factory opened.
All Polo was made in the USA and Canada until then.
Which vintage Polo items are the most sought-after?
It’s not the shirts with the little guy on the horse, or we’d all be rich.
Lauren led the designer pack into home furnishings, introducing his Home Collection in 1983 and a line of paints in 1996. The company expanded upmarket with its Purple Label in 1994, and downmarket with Polo Jeans in 1996.
Polo went public in 1997 and re-organized the following year, closing nine stores and cutting 4% of its workforce.
Ralph’s certainly benefiting from plenty of free endorsements.