What is the purpose of your social media marketing efforts?
For example, Linked In is a good platform to target for business-to-business sales so maybe not ideal for Online Dating, while Pinterest may be better if you’re in the dating business.
Some of these channels will become obvious when you look at your competitors but see if any relevant channels were overlooked.
Here are a few short descriptions of the more useful social media networks that online dating businesses are using both on the web and on mobile right now.
And if you are looking to start your own online dating business you won’t go too far spending some time using.1.
On the other hand, if your goal is your brand awareness, then you might want to increase the number of times your brand is mentioned on social media by 50 percent.
In all cases, these objectives should be directly tied to your business goals, and they should be achievable.
Before the appearance of Facebook and Twitter, we were a lot more familiar with sites like My Space and Live Journal.
Although there are some people who still use these, most people can probably admit to moving on to the newer and more up to date social sites – especially with the recent change of direction toward mobile-based social media and content marketing in the online dating industry.
There’s nothing wrong with adopting some of your competitors’ successful messaging ideas but also try to create original messages that set you apart — this will help you to create a unique brand voice.
Don’t be afraid to get creative as your social media presence should be exciting, not boring. You need to choose the right ones for the products or services you’re selling.
Finally, you need to develop a strong content plan that will deliver engaging material.